Mobile Marketing has been getting a lot of publicity from QR codes, SMS (Text messaging) to Pay per call and rightfully so. I have felt for a while now that mobile marketing will be a very powerful tool for marketing. From what I have noticed any business can benefit from it. I am not saying every business needs to use all methods of mobile marketing but at least one or two of them. I will start with one for this post and post the others in following posts.
QR Codes
QR codes are great marketing tools and traffic drivers. They are only good with smart phones since the QR code must be scanned to see anything. The market for smart phones is blowing up and QR codes will only be more effective as time goes on. I have actually seen QR codes on TV and really not sure if it’s effective or not. I really doubt it with the short amount of time for people to pull out a phone and scan. However it was probably just done to look cool. Taco Bell is putting them on their cups too. So even the big corps are starting to jump on the band wagon. The cool thing is, even the small businesses can use them effectively! Below are some great methods on how to utilize this tool along with a FREE QR code generator to create them.
Below are methods that QR codes can be used for.
- Depending on what kind of business you can embed coupons in the QR code for your customer to scan and bring in to you.
- You could advertise it on a newspaper or direct mail type of print media.
- You could have it on a counter or in a check out area to entice people to impulse buy, by giving an offer.
- It can be put on product so consumers can scan to learn more about it. This saves room on the label instead a company trying to cram a bunch of information on the label.
- Can be used to send people to a landing page to collect emails.
- Great for Realtors to put on a flyer or on a sign in front of a house for people to learn more about the home.
- Can be used to send people to videos…For example a Realtor can put a QR code on a sign in front of the home to send people to a video they did in the home to give the consumer a nice visual of it.
- Reviews- You can use them to send consumers to a Google reviews page to give you a review instantly
- Send people to “Like” your Facebook page
- You can run scavenger hunts with them
The bottom line is you can get as creative as you choose. QR codes are great mobile tools and will only be getting more popular over the next couple years and as more smart phones hit the market.
If you would like to get creative with QR codes. Give me a call at 920-242-0087 or email adam@adamkomoroski.com for a free strategy session.
Adam Komoroski
